Others argued that many of the topics Mosseri characterized as non-political, including music, fashion and entertainment, are their own source of news and can be inherently political.Įven as Meta’s executives look to put some daylight between Threads and Twitter, the rapid rise of Threads only appears to have deepened Musk’s longtime feud with Zuckerberg. Some users praised it as a way to make the platform more accessible to average users, who may never have embraced Twitter before. Over the weekend, Mosseri’s stance on news and politics triggered a debate over Threads’ approach to those topics. That means Threads will not actively elevate news or political content, Mosseri said, describing those topics as “not at all worth the scrutiny, negativity (let’s be honest), or integrity risks that come along with them.” Zuckerberg and Instagram head Adam Mosseri have emphasized that Threads is about more than replacing Twitter and that the app seeks to tap audiences outside of Twitter’s traditional user base. More than 100 US lawmakers have signed up as well, Axios reported last week, though few world leaders appear to be on Threads at the moment.
An account that had been banned from Twitter that tracks the movements of Musk’s private jet has also joined the new platform. Threads started out with a number of celebrity accounts prepopulating its platform but has since gained additional high-profile users including Kim Kardashian and Jeff Bezos. “From my perspective, Twitter is done as a platform for serious tech conversations,” Stamos said, who previously was the chief security officer at Facebook.Ī Twitter rival but not quite a Twitter replacementįueling Threads’ rapid growth has been Meta’s use of Instagram as a springboard to sign up new users, along with what many Threads users have identified as a dissatisfaction with Twitter. The quality of the replies to his posts were also much higher on non-Twitter platforms, he observed. Stamos, who has more than 100,000 followers on Twitter but only a tenth of that number on Threads, added that strong Threads engagement with his posts describing the “research” also supported the original findings. The identical content Stamos created on each platform saw significantly more engagement on Threads than on Twitter as measured by likes and replies - despite having a fraction of his usual reach on the newer platform, he said. Alex Stamos, director of the Stanford Internet Observatory, said Saturday he ran an “ unscientific test” of how the same post he shared on Twitter, Threads and Mastodon, another rival, performed with his audience over a 23-hour period. “We’ve been reporting for a while that Twitter is down compared with last year – June traffic was down 4% – but Threads seems to be taking a bigger bite out of it.”īolstering the traffic reports were the anecdotal experiences of some Threads users.
2022 twitter trends full#
“In the first two full days that Threads was generally available, Thursday and Friday, web traffic to was down 5% compared with the same days of the previous week and down 11% compared with July 6 and 7, 2022,” said David Carr, a senior insights manager at Similarweb. Similarweb told CNN Monday it has witnessed comparable trends in Twitter traffic. (Cloudflare defines popularity as the “size of a population of users that look up a domain per unit of time.”) But the beginning of July showed a rapid falloff in popularity, as Twitter plunged to 40th place.
For much of the spring, Twitter fluctuated between 35th place and 37th. The chart showed that in January, Twitter was ranked 32nd on the list the next month, it had fallen to 34th. “Twitter traffic tanking,” Prince said as he posted the chart. On Sunday, Cloudflare CEO Matthew Prince shared a chart showing Twitter’s popularity relative to other websites it tracks. Twitter didn’t immediately respond to a request for comment. But the pace of decline appears to have accelerated in recent days, both companies said, likely reflecting strong interest in Threads and a mass migration from the platform owned by Elon Musk to the one run by Zuckerberg.
Twitter traffic had already been trending downward for months, according to data from the internet infrastructure company Cloudflare and the web analytics firm Similarweb. Twitter threatens to sue Meta after rival app Threads gains traction
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